Diamonds Forever

Diamonds Forever is a jewelry gallery located in Point Loma San Diego, specializing in engagement rings, custom made jewelry & Estate Jewelry.

Our custom design process begins by working one-on-one with our customers and together we design custom jewelry piece desired. Next the “One of a kind” piece is hand rendered. Once the drawing is approved our world-renowned designer carves a mold of the piece, from wax. We chose to hand-carve all of our pieces (rather than use a Computer Aided Drafting Method) because we believe that Jewelry is an Art not a Science. Hand-carved pieces represent feeling and emotion, computer modeled pieces represent measurements and dimensions. A custom piece of jewelry creates a truly unique and intensely personal work of wearable art that will be treasured for a lifetime and beyond.

Our jewelry is locally manufactured in San Diego by a small team of artisans and brilliant craftsmen who are inspired by past, present, and future fashion to craft impeccable pieces that will exceed your expectations.

At Diamonds Forever we meet in our upscale gallery. We serve our clients one at a time, this policy allows us to give you the undivided attention of your own personal jeweler. When you begin to create the ring of her dreams, you can rest assured that you are going to work with one person start to finish.

Diamonds Forever has established a reputation for providing the highest quality jewelry at the best prices. We are your source for unique Wedding bands and Engagement Rings for the bride and groom.

At Diamonds Forever, our goal is to provide the finest quality service and best value in our relaxed and intimate gallery in Point Loma San Deigo. Diamonds Forever is not a chain; with one location, we are able to exercise greater quality control, preserve the integrity of each piece, and provide superior customer service. The majority of our customers come from personal referrals and we take that as a compliment!

The owner, Jenny Seligmann has credentials that surpass the majority of the people in the industry. She is a GIA Graduate Jeweler Gemologist, GIA trained in Design and CAD, is a Second Level Sales Professional with Jewelers of America, and has studied in San Miguel de Allende, Mexico under a world-renowned designer. With her educational background and knack for customer service, Diamonds Forever can serve you better. Diamonds Forever provides customers with all of the necessary information and tools to make the most informed decision, as well as industry secrets that greatly affect a diamond's price.

Diamonds Forever understands first hand, the pressure clients feel, not only for choosing the perfect ring, but for creating the perfect fairytale proposal. We have the means, inspiration, experience, guidance, and rings, to ensure you get it right. Diamonds Forever is the authority in creating fairytale proposals, moments that will be cherished forever.

Take a look at our websites proposal section for unique proposal ideas and what we feel takes a lot of the pressure off the groom-to-be. This section, as well as our expert advice and coaching, will aid you in planning a fairytale proposal. We have great resources on everything from the perfect ways to propose, to selecting the perfect ring.

Let Diamonds Forever help make your proposal a memorable and pleasurable experience. All you need to do is visit our engagement expert at our store to get started.

We warmly invite you to explore our website for inspiration. We're always happy to hear from you, give us a call or email us with any questions you may have about our company, the services we provide, or the products we offer. Thank you for your time and interest.